Penguin is worried about piracy. What?

From a Financial Times article published on May 20, 2010:

Tom Weldon, deputy chief executive of Penguin (part of Pearson, which owns the Financial Times), said: “The only way to fight piracy is to publish digital content across as many formats as possible, through as many channels, at a fair price. If we go for exclusive or proprietary formats, we’re completely screwed.”

So then what is the hang-up between Penguin and Amazon? Does it occur to Penguin that people might be pirating Penguin books which are currently not available on their Kindles, like John Sandford's Storm Prey?

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